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was  shelved.  “It’s  a                             40   YEARS    AND
     shame  because that’s                               GOING STRONG
     where  it  needs  to                                Joel  has  seen  people
     start.”                                             come and go in busi-
       Joel recalls how a                                ness  over  the  years,
     couple  of  the  guys                               and not just electrical.
     who apprenticed for                                 He’s  always  enjoyed
     him had no idea they                                the  work  and  still
     wanted to do electri-                               does, but he admits he
     cal. “They just tried it                            doesn’t put in quite the
     and liked it and did                                same amount of hours
     very well at it.  A cou-                            as he did 30 years ago.
     ple of others came to                                 “I enjoy the people,
     me   because  they                                  the work and the chal-
     wanted  to  get  into                               lenges.  Most  of  my
     electrical,  but  a  few                            customers  are  100%
     came to me because                                  bar none. That’s why I
     they just wanted a job – and they have been  am still doing it.”
     very successful.“                     He couldn’t have imagined working as
       Joel is proud of the apprentices he has  an electrician all these years later and still
     trained over the years.  “Some of my best  enjoying it, but says he never had a desire
     competitors apprenticed with me, and I feel  to do anything else. Small farms were the
     good about that, and that they have done  backbone of his business when he first set
     well,” he says, adding, “my boss did it for  out, but there are fewer of them now.
     me,  I  learned  a  lot  with  the  electrician  I  As a small family-run operation, they
     worked  for  to  get  my  licence,  and  I  feel  don’t take on huge jobs. “I do a lot of resi-
     good that I’ve helped these guys some.”    dential renovations and a fair amount of
                                         farm work, agricultural with small wineries
     TECHNOLOGY                          and breweries,” he says.  “I’ve built up a
     Things in the industry have changed vastly    really good customer base over the years, a
     with  the  introduction  of  technology.  He  lot  of  customers  that  keep  coming  back,
     laughs when he says, “anything that is re-  and that’s why we are so busy I believe.”
     ally technical, I don’t even look at anymore.  He puts his success down to a trail of
     I let the boys deal with that!”  Joel mentions  good employees over many years.  “I’m not
     the amount of programming and technical  going to say my wife and I did it all  because
     stuff involved today, programming done  we  didn’t,  we  had  some  very  good
     on cellphones, switches, cameras and so on.    employees which has a lot to do with my
     “I leave that totally to my younger people,  success.”
     I don’t even try,” he grins. “As long as the  He is quick to add he has had great cus-
     basic electrical is done properly, that is my  tomers too.  “I’ve got some customers I’ve
     main concern.”                      worked with for almost the whole 40 years:
       He points out that while the younger  that makes me feel good too.  I want people
     generation is teaching the older ones about  to realize they deserve as much of the credit
     the  latest  technical  gadgetry,  his  role  is  as I do. I wouldn’t be in business without
     teaching young  apprentices the fundamen-  them.” As for the future, Joel is hoping his
     tal concepts of wiring – especially in older  grandkids get involved in the trades too.
     homes, something younger trainees often  “Although they do have a ways to go!”
     aren’t familiar with.  “Nothing teaches you  he laughs.
     like hands-on experience.”


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